When the question arises on the issue of SEO and why some sites outrank others, we cannot stray too far from the basic elements that make up SEO: relevancy, authority, and content. It is by following these elements that SEO success is found.

In this post, we will look at all three of these important elements and debunk many other elements that practitioners try and sell, which are supposedly important but have to zero effect on your actual rankings.

We understand this already can be confusing and it makes sense for you to be puzzled at first, but rest assured that we will make this easy for you to understand so that you can unravel the mystery of why other sites are ranking above yours and how to beat them at their game.

So now you have an overview of the 3 pillars of ranking and how Google assesses one website over another. The best thing you can do now is see where you are currently ranking on Google for your selected keywords and see how you can build your authority through back links to your website.

A quick an easy way to snag a few legitimate backlinks is to use :inurl sponsored (name of your town or city here) on Google. This will bring a list of results in your local area which allow sponsorships and you can get a snag a few backlinks which will help increase your overall authority.