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How To Gain More Authority Through Backlinking

Authority via linkbuilding

Getting More Backlinks can be challanging...

As you may be familiar, (or not) backlinks pointing to a domain help to pass authority, which in turn helps with ranking a website and specific pages depending on the quality of the link.

Often, trying to get backlinks that are relevant and actually help move positions can be a challenging process.

Luckily, today we are going to be exploring a few ways that can be used to snag some backlinks and see the best approach for moving your rankings overtime.

Backlinks are not created equally. Getting a backlink that is contextual from an .edu .gov domain can move your rankings much more than from hundreds of links from low-authoritative or spammy domains.

This is in part due to the government and universities only being able to use these domain types, and Google holds any extenral links from them as more trustworthy as a result.
Checking Backlinks with Ahrefs

So how to find Good Backlinks?

Finding Good Potential Links

Google loves to see backlinks that are relevant to your industry. By looking at similar websites to yours, you can perform a backlink audit via SemRush or Ahrefs to see all of the domains pointing to that URL.

The full monthly fees for these tools can be in the hundreds of pounds, but fear not. Ahrefs offers a free version of its tool that lets you view the first 50 backlinks pointing to any domain.
Ahrefs Backlink Report Image

Use ahrefs free checker #1

Find a top ranking website for a keyword you want to rank for on Google. Copy the URL as we'll be putting this into Ahrefs's free backlink profile lookup. You can find the checker by searching for
Ahrefs lookup results

Paste The URL Into Ahrefs #2

Enter the whole url into Ahrefs and it will show you any backlinks pointing to that domain. From here we can explore all the backlinks it has detected.
Ahrefs example for a domain

See which domains point to your competitor #3

Now you'll be able to see the amount of backlinks that domains has, the anchor tags used and the page it comes from. This allows us to see how authority is being passed.

See the authority and relevence #4

Looking at the linking domains gives you a good idea about the amount of backlinks and their power. Don't worry too much about the amount of links, fewer more relevent authorative backlinks can in some cases outrank the competition. This gives you a sense of domains authority and how it is helping with ranking.

Look at the Anchor Tags Used And thier placement #5

By looking at the anchor tags used we can get a sense of how these other other websites are ranking and from which domains. From here we can see if there are any ways you can get links from the same domains to match the competition.

Mini Q & A

Backlinks are links created from other sites pointing to your website. They are one of the most powerful ranking signal used by search engines because it works as an indicator of trust. When another site of good reputation, and relevancy links to your web page, then the search engines perceive it as an indication of the importance and reliability of your page.

The HTML element used for creating hyperlinks is called an anchor tag. The browser and the search engine get to know about the location of the link through this HTML element.
 
Advantages of Anchor Texts:
  • Saves search engines having to wait to find web pages
  • Shares authority between links
  • Establishes relevance

 

Factors that make the anchor text effective in your Google rankings
 
The search engines analyze:
1.The keywords in the anchor text.
2.The strength of the link.
3.The link's relevancy.
4.The content around it.

Just because someone may appear to have 1000’s of backlinks does not mean that you cannot outrank them. The quality of backlinks, the anchor tags used, and the relevance they provide all matter a lot more than the amount. If backlinks are spammy, then their effect is not as strong, meaning it is very possible to rank with fewer.    
 

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