Now, if you’re an EMDR- or CBT-certified therapist, you’ll find that most therapists have a tough time getting clients whereas your struggle is visibility: being at the top of Google for the keywords people are looking for. Having a good ranking can mean the difference between a fully booked schedule and an empty one month to month.

However, “keyword” does not simply imply using the word “therapy” in every other sentence you write. It generally involves figuring out what phrases people use to search for something on Google. And here they are the best EMDR and CBT keywords to use for different purposes.

This is your basis. It tells Google (and your clients) precisely what it is that you do:

EMDR therapist

EMDR therapy near me

EMDR treatment for trauma

EMDR for PTSD

CBT therapist

Cognitive behavioural therapy

CBT for anxiety

CBT for depression

On their own, terms such as “CBT therapist” are highly competitive, especially in urban areas. They’re worth targeting but shouldn’t be the only method you use. It is always best to mix up your pages with intent keywords and the specific location that you operate in.

Clients don’t search for modalities; they search for the problem they’re having. These keyword phrases convert very well because the user has already pinpointed the problem:

EMDR for childhood trauma

EMDR for flashbacks

EMDR for nightmares

CBT for panic attacks

CBT for social anxiety

CBT for health anxiety

CBT for OCD

CBT for phobias

Therapy for intrusive thoughts

Counselling for PTSD

Create one webpage or blog post for each problem that you can help them with. The page that ranks for “EMDR and CBT for anxiety, depression, trauma, and more” doesn’t rank for any of them. If you don't provide online therapy only, then you will succeed with local search keywords. Just add your town, city or region to your primary keywords:

EMDR therapist in Manchester

CBT therapist in Leeds

Trauma therapy in Islington

CBT therapy in Bristol

EMDR intensive therapy [city name]

You should also claim and optimise your Google Business profile, as it is vital for "near me" searches that are growing in popularity lately. Even if you do online therapy only, adding your city will help Google link you to local searchers.

Long tail keywords are the lengthier and more detailed terms. Even if individually, they receive less traffic, but there are hundreds of them, their competition is lower, and people searching for them are already ready to book:

"Does EMDR work on anxiety?"

"How many EMDR sessions are needed?"

"EMDR versus CBT - which one suits me better?"

"What do I have in the first CBT session?"

"Eye movement desensitisation reprocessing therapy private UK"

"Online EMDR therapy UK"

FAQs and blog posts are meant to use them. These are also used for filtering out the clients before the very first call because the person who goes through the "how many sessions will be needed" article will come more prepared.

Most potential clients struggle with choosing between two therapies. As the one who gives information on both, you establish yourself as someone trustworthy even before they reach out to you:

EMDR vs CBT for PTSD

Which is superior: EMDR or talking therapy?

Can EMDR and CBT be combined?

CBT vs counselling for depression

Answering all these questions in your blog post openly, including situations where you suggest CBT instead of EMDR, you demonstrate your credibility and credibility is crucial in this profession. If you're looking for help with ranking your therapy pages then be sure to drop us a message and we will be more than happy to assist you.