Your therapy bio pages: One of the most overlooked conversion assets on a therapy website is the practitioner bio. Clients researching whether to contact you will almost always read it, and how it's written has an outsized effect on whether that visit turns into an enquiry.
We've put together a full guide on how to write a therapist bio that actually converts — covering the structure, tone and trust signals that turn a bland credentials list into a page that persuades. If you only optimise one page beyond your services this year, make it this one: How to Write a Therapist Bio That Actually Converts.
In the case of "therapist near me" and location-based searches, your Google Business Profile will matter more than your website since the map search results appear above organic search results.
Your incomplete or unattended Google Business Profile is giving an edge to your competitor who spent only twenty minutes filling out his profile. This is what you need to have on your profile:
Claim and Verify Your Profile: Your profile will not be visible on Google until it is verified. Moreover, until then, you will not be able to have control over the information displayed. Make sure that there is no older unverified listing of your practice in case you have relocated or updated your phone number since last time.
Fill In All Sections: Describe your services appropriately, your opening hours, appointment information, accessibility details, and a business description that is appropriate to your services and location.
Add high quality pictures of your room, the exterior of your building (so that your client can easily recognise it) and any welcoming common areas.
Complete profiles with up-to-date information and pictures will rank well in local results and give new clients a chance to prepare themselves for your business before coming.
Your name, address and phone number should be identical everywhere: Business name, address and phone number, called "NAP," must be identical on your website, directory listings, professional organisation websites, and all social media sites.
Even tiny variations (phone number with and without area code, "St" vs. "Street") can ruin the confirmation process by Google.
Getting this right takes real detail, and we've written a full walkthrough of the process: How to Rank Higher in Google Business Profile for Healthcare Websites covers the setup steps, category choices and optimisation tactics that move healthcare and therapy profiles up the local results.
Completing this checklist alone will make most of your marketing practices better than most of your local competition’s, but it’s only the beginning.
Your ranks compound because someone is actually managing the keywords, content, and authority of your practice on a month-to-month basis. It’s also what most of the busy therapists simply don’t have enough time to do.
If you need help with SEO for Therapists, Doctors, Dentists etc Therapeia can audit your site and help you build the best plan of action based on the best keywords that actually result in appointments booked. If you’ve completed this checklist and need more direction about what to do next or if you’d prefer us to do the work altogether, we can do that too. Contact us for a free conversation about how to drive more visits from people seeking your services.
