Realign physio

During our initial consultation, we understood that Realign was looking to increase its rankings within the at-home physiotherapy sector. Like most businesses, they wanted to try to get as many areas covered as possible and rank for multiple terms.

It was advised to rank for a specific area first, as this would be much quicker and require less authority through backlinks. This was agreed, and the next step was to decide on the specific area of operation for their practice and begin with link building.

Now that the service area has been confirmed, the strategy was to assess the site for key-wording opportunities and adjust the URL slugs to better create relevance throughout the site.

This aids us in helping to rank for high-intent converting keywords around physiotherapy and related conditions.

By researching keywords and making a few modifications to Rehalign’s website, we were able to position pages for ranking.

Alongside these on-site edits, we worked on building Rehalign’s authority through backlinking, which allowed for increases in visibility across search. We also guided them on setting up a Google Business Profile, providing more local visibility.

We worked with Rehalign to identify their goals and how these could be best achieved through a mixture of research and SEO techniques.

It was important to understand their processes and overall aim, as this enabled collaboration that could maximize profitability within their budget.

This approach identifies whether they should challenge established businesses with greater authority or begin ranking in an area with less competition.

The overall decision meant that it could be easier to progress in a less saturated market, although it has a lower monthly search volume, leading to fewer potential acquisitions as a result.

Keyword Resarch

Using Low Fruits, we were able to look at low keyword difficulty searches that could be created into blog posts, creating relevance for the site. As Realign didn’t have much authority, this meant that it would take a while through link building to rank for keywords that convert the most in line with the competition.

This meant that we would need to look at creating pages with monthly searches that the competition may have missed in order to rank within the first 1-3 spots on the SERP’s. (Search Engine Results Page).

Website Audit

Using Screaming Frog SEO Spider, we checked the website's pages, content, headers, and metatags for keyword opportunities and overall structure.

Specifically, we were looking at the webpage slugs, which are anything after the / on a website, as this provides the most relevance to search engines.

Doing a deep dive on a website also lets us see how the on-page links have been used and whether this can be adjusted to pass authority throughout the pages.

We found images with no alt text
Mixed HTTPS and HTTP
4 Pages which had 404 errors
Image sizes which could be reduced to increase page speeds

Overall our SEO effort that has been deployed for Rehalign, with an emphasis being placed on high-intent searches, that are more likely to be turned into leads and customers.

This means moving away from informational, broad keywords and focusing more on commercial and transactional search terms that will be indicative of a high level of purchase intent toward rehabilitation, alignment and related services.

By tailoring the content and landing pages around the identified high-intent keywrods, Rehalign has been more likely to be found for searches at earlier stage of the customer journey and have an increased number of opportunities for conversion.

Beyond creating short-term lead generation, this approach provides Rehalign with a sustainable path forward for future expansion.

Realign physio

Keyword Resarch

Website Audit

Results

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